THE NORTHERN GATEWAY
THE NORTHERN GATEWAY
PROJECT
Social Media Management
Content Creation
Ad Campaigns
Audio Editing
BRIEF
Create regular social media content for Instagram, Facebook & Telegram. Create ad campaigns for upcoming courses. Edit audio from live classes to upload to paid membership platform and create student testimonial videos.
MOOD
Mystical. Avalon. Norse. Shaman. Glastonbury. Course. Students.
My work with The Northern Gateway is an ongoing relationship and stretches across their social media and website content.
AUDIO EDITING
The Northern Gateway is in the middle of a large expansion, including a membership platform where subscribers will have access to recordings of classes they have attended live and/or other recordings.
I have been tasked with editing out shamanic journeys and stories from the greater class recordings so that they can be used for specific use without the rest of the class. I was given intro and outros that were specifically for the membership portal, which I have trimmed and then merged onto the start and end of each of the isolated recordings.
The end product will be over 100 isolated vision quest with intros and outros, and over 20 standalone stories.
My work on this is allowing my client a large collection of content to be used for the main bulk of their membership platform.
SOCIAL MEDIA
I assist in the running of their social media platforms with creating content for The Northern Gateway for Facebook, Instagram & Telegram. From creating graphics and coming up with new concepts, to copywriting and creating adverts and campaigns.
AUDIOGRAM TESTIMONIALS
Using isolated audio of recorded live testimonials, I created testimonial videos. I created these in multiple stages. First, I created the graphic using an image, and an overlay image in which I changed the opacity to allow only its colour to add to the initial image. I then used a programme to add the audio and turn the image into a video. I added sound waves and captions. The captions that were autogenerated were not adequate as not only were the recordings not spoken in a way that would lead to a perfect transcription, but the programme made many mistakes when transcribing many of the different words and accents. This meant that I had to manually type most of the captions. I edited the colours, fonts and style. Finally, I added The Northern Gateway Logo into the centre of the video to finish off a perfectly branded testimonial video.
Please click here if you would like to see a live example.
ADDITIONAL EDITING:
I had made these videos with the intention of being upload to Instagram, therefore they were square. However, with Instagram limiting videos to one minute, everything over that switches to IGTV. This changes how they look and cuts off the outside of the image, AND most of the captions - rendering them much less effective. I wasn’t happy with the visual experience of this, so I took the four of the videos that were over a minute long and found a program where I could add a border above and below, changing the proportions to fit IGTV perfectly.
With a change of branding, my client was still using the testimonial videos to advertise their next round of classes. I like things to be perfect and matching, so I had the idea to try and take the new colours and overlay them over the videos as a way of blending them with the new branding and not having to re-do the videos which benefited my client three-fold. It saved time and money, and it also complemented the new branding, leading to a more streamlined marketing and advertising experience.
THE NEW DESIGN
As branding changes, it was a joy to create these new captioned testimonial videos with a fresh new look and beautiful matching colours.
SQUARE FORM
STORY SIZE
COUNTDOWN CAMPAIGNS
TNG has multiple intakes per year and for one of the early initiations, I thought of a countdown campaign which proved very successful. It was shared all across social media by my client, and by those who had signed up. Not only did people share the countdown graphics, but they began to post their own countdowns on their social media accounts. My client had one of their largest intakes. The background imagery used in this first design was provided to me by the client. Something I wanted to do within the countdown campaign was to share a written testimonial each day so I created accompanying images with the reviews.
Going forward, I created a new countdown campaign that incorporated the new colours, teachers and theme. Not only did I want to use more aesthetically pleasing imagery, but I wanted to use imagery that represented something that was taught within the course, so taking into consideration the seven stages of The Grail Quest, I thought this was perfect and found symbols to represent each of the stages. I thought that by having the imagery faded subtly into the background, it would add gentle intrigue to potential students and subconsciously carry the energy of the teachings through to the start of the course. In addition, I redesigned the written testimonial imagery and added them alongside the audiogram testimonials to their website.
